Dr. Katherine Tatarinov
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18 slides · landscape, background graphics on
Seed · Confidential · 2026The Teaching
Orchestration Platform.
Built to make professors' lives easier without compromising pedagogy
The problem
Teaching got harder. Generic AI made it worse.
01
The professor's grind
Repetitive prep, rubrics and 2 AM questions, spread across disconnected tools.
02
The pedagogical bypass
Students turn to generic AI that flattens years of cases and voice into textbook consensus.
03
The institutional black box
Shadow AI in every classroom: zero visibility, full liability.
One orchestration layer
Plan · Create · Teach · Assess · Support · Analyse
Your course material
Readings, slides, cases and teaching standards.
Tortin
Lessons
Case studies
Assessments
Grounded tutor
Teaching insights
Participation, questions and gaps in understanding.
Course intelligence feeds the next lesson
Connected workflows. Educator-led pedagogy.
Product proof · Plan & create
Build the whole lesson. Not another prompt.
One course outline
Materials and activities stay in the teaching flow.
A richer teaching toolkit
Cases, quizzes and AI labs alongside the lesson.
Ready to teach
Preview the lesson, then launch a live session.
Product proof · Teach & analyse
Richer learning. Clearer teaching signals.
Interactive case studies
Set the scenario. Shape the challenge.
The professor defines the role, context and behaviour—not just a generic chat.
Educator visibility
See learning gaps. Keep students private.
Anonymous class-level themes and unanswered questions inform what to teach next.
The product
Authoring, simulations, grounding, analytics.
Author
Build the lesson — slides, readings, activities, AI labs — in one editor.
Grounded in course truth
Every answer cites their material.
The moat
The longer a professor uses it, the harder it is to replace.
Context modelling
Feedback style, past exam questions, student blindspots.
Curated knowledge bank
Slides, readings, rubrics — compounding every semester, extended by our Founding Faculty Network.
Pedagogical orchestration
AI that behaves like this professor. Every new Faculty Network tool joins the same layer.
The market at stake
We land in universities. We expand across lifelong learning.
CHF 77B
Land-and-expand TAM — higher-ed, K-12 and corporate & executive learning technology, 2026
CHF 7.44B
Core — global higher-ed teaching & courseware spend
CHF 1.08B
SAM — 7,263 institutions across EHEA, GCC & US four-year
CHF 272M
Beachhead — ~1,800 research universities, business schools & ExecEd
Expansion rings, each opened by a signed pilot
Upstream: corporate & executive learning, CHF 36.4B — executive-training non-profit. Downstream: K-12, CHF 32.9B — HiEX × International Olympic Committee.
Sources & build-up
Core & SAM: Grand View, EHEA, NCES. K-12: The Business Research Co. (2026, 24.7% CAGR). Corporate: Research and Markets (2026, 22.3% CAGR). 2026 values.
Competitive landscape
Beyond the chatbot. Across the teaching workflow.
Full educator orchestration
Single point solution
LMS AI add-ons
Canvas, Moodle, Blackboard, Docebo
Teaching orchestration
Plan · Create · Teach · Assess · Support · Analyse
Generic AI & study apps
ChatGPT Edu, Gemini, Quizlet, Chegg
AI tutor wrappers
Khanmigo, Packback, Playlab
Generic / open web
Educator's own material
One platform. The educator stays in control.
Illustrative positioning · not a feature audit
The founders
Built by a professor. Architected by an AI native.
Shahzad Ahmed
MSc Marketing / BSc Computer Science
The business model
Land by Professor. Expand by provost/rector.
01CHF 4,000
PROFESSOR
Per course, per semester. Paid from a discretionary teaching budget or grant — no central procurement. HEC Lausanne and EDHEC landed this way.
02CHF 40K
Department budgets
Per department. Multiple courses from the same department consolidate into a single licence — it grows the account without a new procurement process.
03CHF 110K–200K+
Central IT & governance
Campus-wide site licence, unified AI gateway and governance. The provost/rector signs only after the course memory already lives inside the institution.
The traction
Rapid traction, ramping to lead the category.
CHF 37,467
Locked revenue
Q1–Q3 2026 · excluding EDHEC
CHF 80,000
2026 full year target
With distribution agreement ramp up
2,000
Active learners
Across live courses
81%
Gross margin
At scale
Confirmed pilot contract values
UNIL / HEC LausanneCHF 24,756
Core anchor, recurring faculty adoption69.9% of booked
University of GenevaCHF 5,989
Public research university16.9% of booked
International Olympic CommitteeCHF 4,672
Global institution13.2% of booked
Pending upside
Excluded from locked revenue
Globethics
CHF 30,000
Sent for countersigning
EDHEC
Under revision
Executive deployment · credit-note revision pending
Beyond higher education
The same need, earlier and later in life. The same toolkit.
Downstream · K-12
Signed · active pilot
HiEX × International Olympic Committee
Grounded pedagogy adapted for school teachers and their students, through the Olympic movement.
Core · Higher education
5 paid pilots
Business schools & universities
HEC Lausanne, EDHEC, University of Geneva. Our Founding Faculty Network of ambassador professors co-designs every new tool.
Upstream · Executive & lifelong learning
Signed · active pilot
Executive training non-profit
First programme on Tortin: anti-corruption training for executives. Next year: all of its trainings, plus an AI readiness certification launched together.
One orchestration platform for universities, executive education and schools.
Regional hub · Qatar
Qatar is our base. The GCC is our next market.
Backing
QSTP incubation & QDB pre-accelerator
QDB considering up to $75K in this round
Incubated by Qatar Science & Technology Park and part of the Qatar Development Bank pre-accelerator. Both open doors to clients across the region.
Team
Hiring in Qatar
2 interns already on board
We plan to use this round to hire almost exclusively out of Qatar.
Customers
University pilots in the region
Next: Qatar education pilots
Land university pilots in Qatar, then expand across the GCC.
One hub to build from, hire from and sell into the region.
The ask
CHF 800K Seed to build the commercial team and lead the EMEA market.
60%
27%
13%
Commercial team
Enterprise sellers across Europe, the Gulf and North America — the first hire is the person who runs commercial.
Product & AI engineering
Live lesson infrastructure, multi-model gateway, governance hardening.
Operations & legal
EU AI Act readiness, FERPA/GDPR certification. Swiss rules potentially coming.
Cash-flow positive
January 2029
Estimated 2030 ARR
CHF 37.5M
ClosingEffortless orchestration.
Confidential investor memo · 2026
Effortless orchestration.
Your teaching, at full power.
shez@tortin.com
TORTIN.COM | GENEVA | DOHA
Technical diligence · Supporting detail
Appendix
Product, commercial and technical reference